Take the RoC 12 Week Challenge

As I outlined in my last article on RoC skin care, Retinol is one of the few anti-ageing components that has clinically proven results for reducing fine lines and wrinkles. Retinol is a form of fat-soluble animal sourced Vitamin-A that helps stimulate collagen production in the skin. The vitamin A is absorbed into the skin, stimulating new cell generation, and promoting an increase in collagen so giving a more youthful appearance. Collagen and elastin are important components in the prevention of fine lines and wrinkles. After application, the retinol sinks through the layers of the skin and stimulates the collagen and elastin, causing the skin to look smoother and feel firmer.

When using Retinol for the first time you should, according to RoC be able to distinguish a change to the way your skin looks and feels within 4 weeks. After 8 weeks the skin’s elasticity should be significantly enhanced and after 3 months application, any crow’s feet and frown lines are visibly reduced and deep wrinkles will have significantly diminished.

RoC challenge women over 40 to experience the effects of their products on the skin. Nathalie Issachar of RoC comments, “With Retinol we have a proven and effective ingredient that attacks wrinkles by giving the skin back some of its collagen which we lose naturally as we get older. We are confident that women who take the 12 Week Challenge will be delighted with the results.” The 12 Week Challenge is aimed at women aged over 40 since this is the time when the body’s natural production of collagen decreases and wrinkles deepen. Any significant effects of the products should be readily measurable in this sample group.

It seems that the challenge has now expired in the UK, France and the US but if you are a lucky resident of Canada then you can still take the challenge.

Taking part in the challenge is straightforward:

Simply use RoC Retin-OL+ Night or RoC Retin-OL+ Serum Max every day for 12 weeks (if you live in Canada you can apparently use this coupon to save on the purchase - http://www.rocchallenge.ca/en/coupon.asp?OpenToken=C4546923S7819)

2. Register at http://www.rocchallenge.ca (https://secure.jnjcanada.com/rocchallenge/en/take-challenge.asp) for support and guidance on how to give your feedback.

Why take the challenge? Well if you know you like RoC products, or are interested in finding out if they really are any good then taking part in the challenge can apparently win you a years supply of their goods.